Repeat Roses® in Partnership with Balducci’s Opens their First Retail Experience in Midtown Manhattan

 Balduccis x Repeat Roses
A Full-Service Floral Design Studio & Blossom Bar™ will Surprise & Delight
For immediate release (New York, NY) -- Repeat Roses®, the world’s only zero-waste floral company launches their first retail experience shop and Blossom Bar™ in Balducci’s at 301 West 56th Street in New York City.

“We’re thrilled to partner with Repeat Roses and their founder Jennifer Grove to open a full floral retail experience in Balducci’s on 56th Street. Repeat Roses’ commitment to sustainability paired with their stunning floral designs, plus their signature Blossom Bar, offer our guests a truly unique and extraordinary experience,” said Stephen Corradini, Chief Merchandising Officer of Balducci’s. 
“Balducci’s is one of the finest gourmet retailers in America and their store in Manhattan is the perfect spot to launch our first-ever retail experience,” said Jennifer Grove, founder of Repeat Roses.

Repeat Roses marries social impact with a luxury culture experience. Since its founding, Repeat Roses has worked to transform a wasteful industry into an eco-responsible one as not a single petal goes to waste. Whether crafting exquisite designer bouquets or repurposing event flowers for A-list clients, their signature service ensures blooms get a second chance to make others smile before they are composted and recycled.

The new Blossom Bar is a memorable and sustainable floral experience now available seven days a week in their Balducci’s shop. Guests can book a seat at the Blossom Bar for a 30-minute hands-on workshop led by professional floral designers for $18.00. The bouquets crafted during these sessions are delivered to hospitals, nursing homes, and shelters where a gorgeous arrangement brings delight to those who need it most. Repeat Roses will also return to pick up these arrangements for composting, closing the zero-waste loop.

 Another signature service, Passports Floral Subscriptions are available at Repeat Roses at Balducci’s. Passports are a weekly floral delivery service where not only does the style of the flowers change weekly, but they are also recovered for the most eco-responsible disposal experience. After you’ve enjoyed your flowers for a week, Repeat Roses replaces them with the new fashion-forward, seasonal Passports style. Any viable blooms will be donated to one of their partner community organizations to be enjoyed for a few more days before being collected for composting and recycling. Bouquets are available in small, medium and large and prices begin at $180 per month.
Repeat Roses at Balducci’s offers:
  • Fresh Cut Flowers & Designer Bouquets
  • Blossom Bar Experience
  • Passport Subscription Service
  • Same Day Delivery in Manhattan (all streets below 100th Street) on all orders placed before 1pm. For fresh flower orders above 100th Street and the outer boroughs of NYC, Westchester, Long Island, and the Hamptons, we request 24-hour notice. 
  • Zero-waste event floral design and signature flower repurposing services for private social events, weddings and corporate events
  • Store Hours: M-F 7am – 8pm; Sat 8am-8pm and Sun 9am – 5pm
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For more information or photos please contact:      
Kimberly Yorio, YC Media
212-609-5009 or
About Balducci’s Food Lover’s Market
Maintaining the highest standards since 1916, Balducci’s is a specialty market showcasing the highest quality and most interesting food products from around the world. On-site chefs prepare a wide array of dishes using selections from our master butchers and fishmongers, local farmers and growers, and products culled from the world over. A growing and robust Own Label program offers unique foods and wines. Ten Balducci’s stores are located in New York, Connecticut, Maryland and Virginia, serving many of the most food-obsessed consumers in America. Follow Balducci’s on Instagram and Facebook @balduccismarket and find recipes and inspiration at
About Repeat Roses
Repeat Roses launched in January 2014 after Jennifer Grove spent her a career as a wedding designer and corporate planner witnessing the enormous amounts of waste produced behind the scenes. Determined to find a solution to keep floral waste out of landfills, Jennifer set out to transform the ordinary business of floral design into a luxury culture experience that marries social good and sustainability. Repeat Roses' master floral designers sustainably source product designed for the home, office and modern social event hosting thereby connecting culture, community and mission-driven entertaining.
 Clients' celebration arrangements are first enjoyed and then repurposed into bouquets that brighten hospitals, nursing homes, and shelters. Twice-loved blooms are later recovered for composting in order to disrupt the single use-straight-to-landfill pipeline and ensure a zero-waste experience.
For more information, please visit, follow @repeatroses, or contact: | 212.564-0920.