Millions of pounds of flowers wind up in the trash everyday…
WE'RE CHANGING THAT.
Our founder saw the impact of floral waste firsthand.
Repeat Roses founder Jennifer Grove used to run a boutique event design company. She created floral works of art for high-end celebrations—everything from lavish weddings and underground dinners to fundraising galas and hotel openings.
But no matter what the occasion, Jennifer saw the same problem.
The time, talent, and resources spent on eye-catching centerpieces went to waste at the end of the night. Beautiful blooms were tossed out with the trash, burdening landfills and contributing to climate change—instead of being enjoyed by people who could benefit from a bouquet of their own.
Jennifer saw an opportunity to end single-use floral design, transforming her industry’s approach to waste while bringing joy to her neighbors in hospitals, nursing homes, and shelters. In 2014, Jennifer founded Repeat Roses, quickly capturing the attention of international media including Vogue, NBC Nightly News, and O, The Oprah Magazine.